Partner Co-Op Program

Reach More Travelers for a Fraction of the Cost

Visit Hendersonville’s Partner Co-Op Marketing Program gives Henderson County tourism partners access to professionally managed advertising opportunities at a significantly reduced cost. HCTDA covers approximately 80% of the advertising investment, while our marketing team and agency partners handle the strategy, creative, targeting, placement and reporting.

Opportunities this year include paid social, digital advertising, print and email placements designed to reach travelers in key feeder markets. A few simple steps follow to learn more, ask questions, and participate.

STEP 1: EXPLORE THE OPPORTUNITIES

Before enrolling, review the FY27 Partner Co-Op Marketing Guide to see the available advertising opportunities, audiences, markets, timing, pricing and what each placement includes.

VIEW THE FY27 CO-OP MARKETING GUIDE

Not sure which opportunities are the best fit for your business? Ashley Downer can help you identify the placements that best match your goals and budget.

STEP 2: SELECT YOUR PLACEMENTS AND ENROLL

Ready to participate? Select the placements you want below. There is no minimum purchase, and you can enroll in additional placements throughout the year as long as space remains available and the applicable asset deadline has not passed.

Enrollment Agreement · Fiscal Year 2026–27

This Agreement confirms the placements selected below by the Partner named here for participation in the Henderson County Tourism Development Authority FY27 Partner Co-Op Marketing Program. By signing, Partner confirms their enrollment in the checked placement(s) and agreement with commitment terms in Section 2.
Questions? Contact Ashley Downer, Henderson County TDA — [email protected], 828-697-4556.

Partner Information

Business / Partner Name:(Required)

Authorized Contact Name:(Required)

Email:(Required)

Phone:(Required)

1. Placement Enrollment

Check each placement below to enroll. Placements may be selected independently — there is no minimum required to participate. Pricing reflects the Partner's per-slot rate under the Program's blended co-op subsidy.

META | PAID SOCIAL (Facebook & Instagram)

Placement: Fall | Run Period: 9/14/26 – 11/15/26 | Assets Due: 8/10/26 | Price Per Partner: $250

Placement: Winter | Run Period: 1/4/27 – 4/4/27 | Assets Due: 11/16/26 | Price Per Partner: $250

Placement: Spring / Summer | Run Period: 4/5/27 – 6/30/27 | Assets Due: 2/22/27 | Price Per Partner: $250

EQUATIV | HIGH-IMPACT PROGRAMMATIC DISPLAY

Placement: Fall | Run Period: 9/14/26 – 11/15/26 | Assets Due: 8/10/26 | Price Per Partner: $350

Placement: Winter | Run Period: 1/4/27 – 4/4/27 | Assets Due: 11/16/26 | Price Per Partner: $350

Placement: Spring / Summer | Run Period: 4/5/27 – 6/30/27 | Assets Due: 2/22/27 | Price Per Partner: $350

MIDTOWN MAGAZINE | RALEIGH MARKET

Placement: Print – Full Page Ad | Run Period: May / June 2027 Issue | Assets Due: 3/1/27 | Price Per Partner: $400

Placement: Email – Fall Send | Run Period: 10/20 or 10/27/26 | Assets Due: 9/4/26 | Price Per Partner: $150

Placement: Email – Winter Send | Run Period: 2/16 or 2/23/27 | Assets Due: 1/6/27 | Price Per Partner: $150

QC EXCLUSIVE | CHARLOTTE MARKET

Placement: Print – Full Page Ad | Run Period: December 2026 Issue | Assets Due: 9/21/26 | Price Per Partner: $300

Placement:Email – Fall/Winter Send | Run Period: 11/18/26 | Assets Due: 9/21/26 | Price Per Partner: $150

Placement: Email – Spring/Summer Send | Run Period: 5/12/27 | Assets Due: 3/14/27 | Price Per Partner: $150

GSP AIRPORT | GREENVILLE-SPARTANBURG MARKET (Baggage Claim Monitors) - NO LONGER AVAILABLE

Placement: April Placement | Run Period: April 2027 | Assets Due: 2/22/27 | Price Per Partner: $300

Placement: May Placement | Run Period: May 2027 | Assets Due: 3/22/27 | Price Per Partner: $300

Placement: June Placement | Run Period: June 2027 | Assets Due: 4/22/27 | Price Per Partner: $300

Note: Midtown Magazine email send dates fall on one of two listed Tuesdays, confirmed with Partner ahead of the applicable Assets Due date.

Total Investment: $0

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Total Investment

2. Program Commitments

By submitting this form, Partner confirms enrollment in the checked placement(s) above and agreement with the following terms:

Enrollment: Partner may enroll in any placement above at any time during the Program year, provided the placement is still available and its Assets Due date has not passed. There is no overall enrollment deadline.

Invoicing: Partner will be invoiced in full for all enrolled placements upon signing of this Agreement. Payment is due within thirty (30) days of the invoice date (Net 30).

Cancellations: Partner may cancel any enrolled placement, without penalty, by providing written notice to HCTDA no later than 30 days before that placement's Assets Due date shown above. Cancellation requests made within 30 days of a placement's Assets Due date cannot be accepted, and payment for that placement remains due in full.

Reporting: Performance reporting for each placement will be shared with Partner approximately six (6) weeks following the conclusion of that placement's run period.

Creative & Assets: Partner is responsible for submitting all required creative assets by the Assets Due date for each enrolled placement. Placements with late or missing assets may be delayed, run using a standard HCTDA-provided template, or forfeited without refund, at HCTDA's discretion.

Use of Partner Materials: Partner grants HCTDA and its media/creative partners a limited license to use Partner's business name, logo, and submitted creative solely to produce and deliver the enrolled placements.

Governing Law: This Agreement is governed by the laws of the State of North Carolina, without regard to its conflict-of-laws principles.

Entire Agreement: This Agreement, together with the enrollment selections above, is the entire understanding between Partner and HCTDA regarding Partner's participation in the FY27 Program and supersedes prior discussions. Changes must be made in writing and signed by both parties.

3. Signatures

Partner Business Name:(Required)

Authorized Signer (Print Name):(Required)

Title:(Required)

Signature(Required)

Date(Required)

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